http://jeremyinflight.com/work daily 0.75 2023-08-16 https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1528166550482-OOEVB1EKI88IAYEY3PJ5/WIAD16+Synthesized+Values Portfolio Synthesis of the defining vision and values of World IA Day 2016 Pittsburgh. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1528166865721-K5SN76DV1QG5F8Y9W9PN/wiad-badges.jpg Portfolio Badges and stickers, ready to go the morning of Pittsburgh's first World IA Day. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1528166886204-JUA1GN1WSKDM5G8LY2Y4/image-asset.png Portfolio Delivering opening remarks as host. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1528456861851-HLOWCYH8CHVESPSOTY9O/Screen+Shot+2018-05-22+at+6.00.54+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1528456542202-DHO15B9Y60ICGCNONJE2/mybike.jpg Portfolio https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1528169525329-NALOGC64OU4140C8BTB0/internals-collage.jpg Portfolio https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1528167355151-O9IPV7HFT9S1GPM3Z8VW/Screen+Shot+2018-05-22+at+5.27.12+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1611276499947-GW6LRRF05283NAQZT497/pexels-mabel-amber-117602.jpg Portfolio http://jeremyinflight.com/new-project-1 daily 0.75 2023-08-17 http://jeremyinflight.com/home daily 1.0 2023-08-17 http://jeremyinflight.com/new-cover-page-1 daily 0.75 2023-08-17 http://jeremyinflight.com/member-app-rearchitecture daily 0.75 2023-08-23 https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1527766163162-VRCGJRXOGAQAFVHWY14A/3b_focus.png Case study: Rearchitecting a flagship member app Another project brief excerpt. It was important to me that everyone could see how collaborative this was, and that teammates could see contributions in action. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1527855192339-XFTF5ODVUHF9APKPXZOI/2a_IA-research.jpg Case study: Rearchitecting a flagship member app Playing with ways of organizing before another card sort. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1527766135703-GCRBA9OX488M0JV6R7YT/3a_focus.png Case study: Rearchitecting a flagship member app Excerpt from the project brief, synthesized with the materials produced and discussed during our kickoff sessions. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1527854201410-89KVMLPEQ9YJEHYYO1RL/1_conceptPoster.jpg Case study: Rearchitecting a flagship member app Very early on, this concept poster was created to communicate ideas about what a re-architecture could mean for the app and its users. It was displayed around our floor and in the office of our senior director, often stirring and giving focus to conversations. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1527854931166-5ACIDPX7FWSCR1R9WJHG/2b_IA-research.jpg Case study: Rearchitecting a flagship member app Using a do-go map to see the flows within proposed structures. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1527855810397-9JJMIDIHBMI8IMI2H8IK/5_app-before-and-after.jpg Case study: Rearchitecting a flagship member app Before, on the left. And after, on the right. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1527856939414-P2JFPREHMZYMTDF0C400/5_app-before-and-after.jpg Case study: Rearchitecting a flagship member app http://jeremyinflight.com/tahs daily 0.75 2023-08-23 https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1528371962693-2HMU5E9DL1MA8D8V9MMR/tahs-complete.png Redesign of a wellness incentive program Again, the old Take a Healthy Step. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1528372185023-HI8GYLO0ZYM0MLII8FZY/screencapture-mcnetdev-upmchp-MemberPortal-TAHS_MyDashboard_WP-aspx-1514919327314.png Redesign of a wellness incentive program The old Take a Healthy Step. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1528370674759-ADGS13M6A9O88QMTO2WU/IMG_20180118_090717+%281%29.jpg Redesign of a wellness incentive program Pair design in action: What you see here is mostly my handwriting. During this session, I was the “driver” whose job it was to generate ideas. Kelsey acted as “navigator,” asking questions and synthesizing context to critique what I was generating. Only one marker allowed in the conversation at a time. You can see in the lower right corner where Kelsey’s handwriting begins, as we traded roles. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1528371986731-WC06TVXJYLFVKWYODJH0/TAHS+Dashboard.png Redesign of a wellness incentive program The new Take a Healthy Step. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1528370455602-JYQYCNHNJ6AVX933JTJN/tahs-problems-and-objectives.png Redesign of a wellness incentive program Our north star for the project, determined collaboratively with stakeholders and the workgroup. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1528371668136-XN9UDNHGXU4819EIG8CG/testing__Progress+Bar-Credited.png Redesign of a wellness incentive program Screen of a concept version used in our rapid iterative testing. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1528371307788-5LYYN0EHO2PQOINYQUT8/early-TAHS-content-modeling.png Redesign of a wellness incentive program Mapping and modeling early on. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1528371329697-T67QZSY1E8P7KIA4KFAS/content-analysis.png Redesign of a wellness incentive program By the end, we knew our clients' content better than they did. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1528165897080-PIP6GY8B138HN4F9YM73/TAHS-collage.jpg Redesign of a wellness incentive program http://jeremyinflight.com/research-methods-and-techniques daily 0.75 2021-02-12 https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1613094171576-8U2N0W8HBR01T7UMFZ5P/cat5.png Collection: Research methods and techniques https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1530636965309-POWXR7P413C051SE1Y1J/IMG_20180703_125402.jpg Collection: Research methods and techniques http://jeremyinflight.com/about daily 0.75 2023-08-22 https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1611925477369-NUZTJTR85A5VX6JZH8YS/IMG_1764.jpg About me http://jeremyinflight.com/collection-ia-and-content-strategy daily 0.75 2023-08-17 https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558355408250-JPC55WGWPVPWZMKF3VG3/Screen+Shot+2019-05-20+at+8.27.53+AM.png Collection: IA and content strategy Team projects and client services. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558316508613-PCS714OFNYZA38XIZCUR/Screen+Shot+2019-05-19+at+9.37.42+PM.png Collection: IA and content strategy Similarity matrix excerpt from a card sort, illustrating some of the strongest associations among all of our content. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1613094009715-ANV95QYL2H5KZGFF1BIO/cat7.png Collection: IA and content strategy https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558354882292-QHTUBUTRFME41JOP34KR/dogo-map-appIA+copy.png Collection: IA and content strategy Navigation flows through an app. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1528371307788-5LYYN0EHO2PQOINYQUT8/early-TAHS-content-modeling.png Collection: IA and content strategy A wellness incentive product system. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558316809542-TMXEZ64PW1QL6L07GTRK/Screen+Shot+2019-05-19+at+9.07.26+PM.png Collection: IA and content strategy Excerpted guidelines for a homepage section that we called “First Focus.” https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558354833840-0E0S4UPTVOF3DEDF34M8/insurance-model.png Collection: IA and content strategy Components and relationships of a health insurance plan. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558316486122-PPDQ9TRIEGKXPJGFTDBG/pietree.png Collection: IA and content strategy Visualized results of a tree testing task, showing how few participants understood what to expect from the label “Smart Healthcare.” https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558316486122-PPDQ9TRIEGKXPJGFTDBG/pietree.png Collection: IA and content strategy http://jeremyinflight.com/interaction-design-continuous-discovery daily 0.75 2021-02-12 https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558294336743-ZPW1D2J592KOJEBK1HTL/Structure+Recommended+Two+of+Three+v3.png Case study: Informing interaction design with continuous discovery Fig. 5: A visualization used to help stakeholders understand the problems with how things were (left), compared to how they might be (right). https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558294450092-1LX39WSM7ERMAODOUJWC/Screen+Shot+2019-05-19+at+3.17.13+PM.png Case study: Informing interaction design with continuous discovery https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558295347766-B9RP5BJ1ETKSSZU1LDWR/CB_Overview+--+1280.png Case study: Informing interaction design with continuous discovery Fig. 13: The final, streamlined Plans and Coverage. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558295228163-BQPZHK5BVUV8AK9MEGV0/Screen+Shot+2018-04-04+at+3.38.13+PM.png Case study: Informing interaction design with continuous discovery Fig. 11: End to end, from early wireframing to final designs. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558294776751-R8CV4LL7Y2GUMRTPJB8Q/Screen+Shot+2019-05-19+at+3.17.21+PM.png Case study: Informing interaction design with continuous discovery https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558295165224-KFBOZUGWJAO6FYESUFCN/Screen+Shot+2019-05-19+at+3.45.51+PM.png Case study: Informing interaction design with continuous discovery Fig. 10: An excerpt of the UI that was a focus of our testing. Would people know to select “Current Active” to switch between past, present, and future plans? https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558294184583-YFCOCPSYF0XD18KMN6ME/Screen+Shot+2019-05-19+at+3.17.03+PM.png Case study: Informing interaction design with continuous discovery https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558295008879-ZHUQMC0ECCOZSSW49CVO/IMG_20190221_174931.jpg Case study: Informing interaction design with continuous discovery Fig. 9: A sketch used in conversation with one of our lead developers to help me understand how our data was structured. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558294788529-HM2J45GEQB4OXP6CH0TL/Screen+Shot+2019-05-19+at+3.17.36+PM.png Case study: Informing interaction design with continuous discovery https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558293790457-MJOTBC5BDTVCUYPGAWTQ/Screen+Shot+2019-05-19+at+3.16.48+PM.png Case study: Informing interaction design with continuous discovery https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558294501909-4A2DU7EGKKJBJCWXZDWP/IMG_20190221_174724.jpg Case study: Informing interaction design with continuous discovery Fig. 6: Sketches of alternative layouts. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1613094096657-XA12K6D3RV2YZ4W4B05W/cat6.png Case study: Informing interaction design with continuous discovery https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558294167912-NXXY5ROOYOJ1IGDLYYYD/IMG_20190221_174611.jpg Case study: Informing interaction design with continuous discovery Fig. 4: Modeling the things represented by our content helped change the way I was thinking about the entire section. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558293504616-PH5WC0KL8T6C1E3VTMKX/Screen+Shot+2019-05-19+at+3.16.36+PM.png Case study: Informing interaction design with continuous discovery https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558294563267-CGKS9NR8K8MMXEQIRMXP/Screen+Shot+2017-11-30+at+5.14.16+PM.png Case study: Informing interaction design with continuous discovery Fig. 8: Getting into mid-fidelity, thinking about how different locations and views relate to each other. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558294541360-284PVSOTPAP6X2ZJFLWG/IMG_20190221_174833.jpg Case study: Informing interaction design with continuous discovery Figs. 7: I’ll frequently use a “crazy 8s” approach to generating ideas, this one focused on a piece of navigation and the objectives just for that. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558294802658-1LEJVF6DBZOIEKEKFGNV/Screen+Shot+2019-05-19+at+3.17.40+PM.png Case study: Informing interaction design with continuous discovery https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558293677271-ESRMQKWZSMEPOHU4XWBO/Current-Plan-Critique.png Case study: Informing interaction design with continuous discovery Fig. 1: An assessment of the in-production site experience for a Commercial line-of-business member. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558293941183-ZFBAFHZSIRC2MIWA9YIX/Early+Lo-Fi.png Case study: Informing interaction design with continuous discovery Fig. 2: A low-fidelity arrangement. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558294198601-VQL6TUQR2YB2GT0IUPXF/Screen+Shot+2019-05-19+at+3.17.07+PM.png Case study: Informing interaction design with continuous discovery https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558293776296-CW8MD3VZR5HEHG8KECTA/Screen+Shot+2019-05-19+at+3.16.43+PM.png Case study: Informing interaction design with continuous discovery https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558293980751-78HAY1F13IQITA9I55OW/Commercial+Group+__+Medical+Dental+Vision+--+Mobile320.png Case study: Informing interaction design with continuous discovery Fig. 3: A mobile version of the draft “Current Plans” redesign. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558295261423-K1LGT5CLSSFL0TBFYKPC/cb-sketching.jpg Case study: Informing interaction design with continuous discovery Fig. 12: Working toward a decision for how to display additional information about a covered member. Options included changing locations, triggering panel overlays, opening a dialog. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1558295261423-K1LGT5CLSSFL0TBFYKPC/cb-sketching.jpg Case study: Informing interaction design with continuous discovery http://jeremyinflight.com/web-chat daily 0.75 2021-02-12 https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1611894231031-LD9E4SA99XHFLAXV3ZR1/Screen+Shot+2021-01-28+at+11.23.05+PM.png Case study: Keeping bots and people from getting stuck Watson Assistant’s web chat, as seen on ct.gov. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1611894913997-NYD1DTS0C9P0OZJWOERA/image-asset.png Case study: Keeping bots and people from getting stuck Brainstorming naming alternatives. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1613093691566-RH6MHCPM3IVJQ3ATTZIV/cat3+copy.png Case study: Keeping bots and people from getting stuck https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1611897046752-E1W71V2CBWXBZYY0FFG3/QE-embed-tab-original+copy.png Case study: Keeping bots and people from getting stuck https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1611896324260-W1ZJ4SRGZLTVDBIDNMCZ/home-screen-before-orig+copy.jpeg Case study: Keeping bots and people from getting stuck https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1611894563032-B9M0JFQMQ80WR2SLFUI0/image-asset.png Case study: Keeping bots and people from getting stuck Auditing of draft material for the home screen, both what would display to Watson Assistant users and clients’ customers. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1611896285085-Q6DFO7HOHDDB0UNWRMZI/Screen+Shot+2021-01-28+at+11.57.22+PM.png Case study: Keeping bots and people from getting stuck https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1611897080104-BVQTJVZNM8ZYUYL8QWTN/Screen+Shot+2021-01-28+at+7.14.30+AM.png Case study: Keeping bots and people from getting stuck https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1611893522785-FPHPN9I1AWRN3CKXCJFL/image-asset.png Case study: Keeping bots and people from getting stuck Excerpt from an activity to align on criteria. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1611895462392-655OQ9VWOVN8DMJREOLF/Screen+Shot+2021-01-28+at+8.02.01+PM.png Case study: Keeping bots and people from getting stuck Results, focused on comprehension and expectations, that steered us toward “suggestions.” https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1611894968199-3IU5MS0KLK40YTJLUBJI/Screen+Shot+2021-01-28+at+7.20.07+AM.png Case study: Keeping bots and people from getting stuck And evaluating leading contenders against criteria. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1611895518693-XLVNT07QEH68P8V29372/Screen+Shot+2021-01-28+at+8.02.16+PM.png Case study: Keeping bots and people from getting stuck More results in favor of “suggestions,” these focused on attitudes and emotional perception. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1611896483267-W8U22YX1XDTDTR8EYTYN/home-screen-after-original+copy.png Case study: Keeping bots and people from getting stuck https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1611895369842-MEULTBCTPOAY91MEMNQ2/Screen+Shot+2021-01-28+at+8.05.25+AM.png Case study: Keeping bots and people from getting stuck A glimpse of the research activity that I conceived, set up, and conducted. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1527856939414-P2JFPREHMZYMTDF0C400/5_app-before-and-after.jpg Case study: Keeping bots and people from getting stuck http://jeremyinflight.com/portfolio daily 0.75 2023-09-29 https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/d6a71665-a5df-4910-94c1-2f935fe7a417/Screenshot+2023-05-30+at+9.30.15+PM.jpg Portfolio - Upgrade moments for a new freemium plan Project | 2.5-minute read https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/f6a199e0-000e-4c4e-8a0a-cfc5f156395a/Screen+Shot+2021-02-10+at+11.35.22+PM.jpg Portfolio - Voice and strategy for onboarding flows Project | 2-minute read https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/f21eb9a2-f0ee-4987-90e8-46242d33d850/me-at-wiad.jpg Portfolio - Experiences, influences, and stories Collection | 3-minute read https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/06862b6c-06d4-42cf-88ac-c959291acb17/TAHS-collage.jpg Portfolio - Redesign of a wellness incentive program website Project | 4-minute read https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/96160ee8-7a40-43e1-853d-376a00656703/5_app-before-and-after.jpg Portfolio - New vision for a flagship mobile app Project | 3-minute read https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/b25aed6a-e42c-4755-930a-5193018ca6e9/hana-ia-launch.jpg Portfolio - Information architecture and terminology initiatives at scale Project | 4-minute read http://jeremyinflight.com/onboarding-voice daily 0.75 2023-08-23 https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1613018206839-OF7F5OKOSG1T88Q30R70/Screen+Shot+2021-02-10+at+11.35.22+PM.png Voice and strategy for an onboarding flow https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1613018521725-F7RMQP8J5W3B7IJM37N7/image%2B%252831%2529.jpg Voice and strategy for an onboarding flow New onboarding copy in context of the UI. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1613018230664-0AMY56WMCJM2ZHB0VIHT/Screen+Shot+2021-02-10+at+11.35.43+PM.png Voice and strategy for an onboarding flow https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1613018285839-KPPGD2ALHIY4NR7IZHOL/Screen+Shot+2021-02-10+at+11.36.29+PM.png Voice and strategy for an onboarding flow https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1613018253814-22OP5AX9E47BYT91NSB0/Screen+Shot+2021-02-10+at+11.36.00+PM.png Voice and strategy for an onboarding flow https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1527856939414-P2JFPREHMZYMTDF0C400/5_app-before-and-after.jpg Voice and strategy for an onboarding flow http://jeremyinflight.com/special-for-mural-design-systems daily 0.75 2021-02-16 https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1613512639668-BVGJGTURQ445WF5AA9UE/Screen+Shot+2021-02-16+at+4.50.05+PM.png My experience with design systems and UX writing guidance An example of guidance that was simplified at my suggestion. It was just easier to explain and enforce “Don’t use periods in headings.” https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1613512335268-HTKD3WERT784TRR0C5IF/Screen+Shot+2021-02-16+at+4.47.34+PM.png My experience with design systems and UX writing guidance Content guidance that I drafted to offer a range of clear options, akin to a color palette. http://jeremyinflight.com/new-page-1 daily 0.75 2023-08-17 https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1692234125144-5CVODRN0Z903ZJT13JEO/voice.jpg New Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/7def63de-0629-4c36-b40b-09913a76b9cb/voice.jpg New Page - Voice and strategy for an onboarding flow Project https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1692293169857-GPX8JLR2XWFWK7G3022V/image-asset.jpeg New Page - $90,000 in new revenue generated after 5 weeks of launch https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/5350bf3e-3c6e-464d-8e34-e83d457f596b/Screenshot%2B2023-05-30%2Bat%2B9.30.15%2BPM.jpg New Page - Upgrade triggers for a new free plan Project: I’m a project https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1692293139565-4MZW3NOSKKZ9KHV5LVUI/image-asset.jpeg New Page - ⚖️ Upgrade prompts in product required thoughtful balance of customer and business needs https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1692293095258-T04W3PYT6FACDATMTGGT/image-asset.jpeg New Page - Mural’s new freemium plan was central to company OKRs and customer expansion strategies https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/fac1057c-c005-45b5-8cf1-585618975771/Screenshot%2B2023-05-30%2Bat%2B9.30.15%2BPM.jpg New Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/ec4b6b57-2c54-497b-8600-f21ce5aab255/pietree.jpg New Page - Information architecture Area http://jeremyinflight.com/upgrade-moments daily 0.75 2023-08-23 https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/dee5b543-4e99-4707-bf2c-48e5118c99b2/Freemium+Upgrade+Experience+Design+-+64_2023-05-31_01-29-15.png Upgrade moments for a new free plan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/0feb9d46-a847-4d7f-a94d-733fc3d05ba5/Screenshot+2023-05-30+at+9.30.15+PM.png Upgrade moments for a new free plan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/c6aac96f-ede4-4f64-82e0-834a4d949b1f/Screenshot+2023-08-16+at+12.11.40+PM.png Upgrade moments for a new free plan - Make it stand out Prompt to upgrade after reaching a limit. This experience looked a bit different at launch … but it’s still the same final content. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/e9b5e136-3e25-424a-8d74-cb8de84af3b0/Screenshot+2023-05-30+at+9.27.19+PM.png Upgrade moments for a new free plan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1527856939414-P2JFPREHMZYMTDF0C400/5_app-before-and-after.jpg Upgrade moments for a new free plan http://jeremyinflight.com/leadership-and-management daily 0.75 2023-09-29 https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1692749690532-DZCAJTGOQOXL5HE26ZDQ/book-daretolead.jpg Leadership and management https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1692749692572-M4T2RM76Z08WPIG8BS5D/book-powerofgivingaway.jpeg Leadership and management https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1692749691515-OE68PR4BJU0WBKDT95FK/book-mindset.jpeg Leadership and management https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1692749689715-IL8AKXDGXCXDDHGV61QW/book-culturemap.jpeg Leadership and management https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1692749691539-CPUQ7VGE8BDI6M3Z3JXY/book-orgchange.jpeg Leadership and management https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1692749689582-VQYE1VMZL6DX7IYXU9HH/book-coaching.jpeg Leadership and management https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1692749690579-RNEPMV356IK2Y8OZQH61/book-listen.jpeg Leadership and management https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1692749688620-ZRXK61TA2QYASODJGIFS/book-bodylanguage.jpg Leadership and management https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1692749688794-MIWIIM601QDNCRND6CBB/book-atomichabits.jpeg Leadership and management https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1692749692443-0D2OKQX5NV4BBM71IUV2/book-placesscareyou.jpeg Leadership and management http://jeremyinflight.com/ia-terminology-at-scale daily 0.75 2023-09-15 https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/53f70294-1228-47b1-b265-46dfb03fd1ce/3hana-ia_proposals-all.png Information architecture and terminology initiatives at scale - Make it stand out Bird’s-eye view, excerpted from the whiteboard file of IA proposals. Said one product ops stakeholder: “There’s a ton of information there, but none of it felt daunting because of the spatial reasoning of it.” https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/63436d1e-4418-4394-b31b-15d823bbf97a/Slide+4_3+-+1+%283%29.png Information architecture and terminology initiatives at scale - Make it stand out A timeline, from January 2022 to May 2023, that shows 6 phases of this work: kickoff, research, proposals, convergence, execution, and evolution. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/606173ab-d531-4cbc-83fe-a0c0b9b1b5c6/2hana-ia_cardsort.png Information architecture and terminology initiatives at scale - Make it stand out Similarity matrix results from a card sort. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/931e90b7-c10b-4051-b9e8-fa812051853e/1hana-ia_conceptvote.png Information architecture and terminology initiatives at scale - Make it stand out Excerpt from a kickoff activity where participants voted on concepts they felt were most critical to understanding the product. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/757f6f2f-2c49-4d96-ad3e-fa2defbb476e/6hana-ia-clearterms.png Information architecture and terminology initiatives at scale - Make it stand out Introduction and audit excerpt from early work on what I called the “Clear Terminology Project.” https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/9e4ca7b3-ef37-4d73-a959-a63875a0fd6f/hana-ia-launch.png Information architecture and terminology initiatives at scale - Make it stand out A screenshot from public launch that highlighted the newly defined IA landmarks. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/18f3bfc3-9fdb-4ecb-a039-be9ed029c9e0/3hana-ia_stickynotevote.png Information architecture and terminology initiatives at scale - Make it stand out Closer look at one of the proposals, with its confidence vote “fist to five” activity. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/67196322-df58-46ba-974c-4c0597360116/5hana-ia_figmaspec.png Information architecture and terminology initiatives at scale - Make it stand out Figma file specifications, tracking changes and updates over time, so that teams always knew what was current. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/b83cfc75-005e-43fb-ae29-80e5f5320d7a/2hana-ia_heatmap.png Information architecture and terminology initiatives at scale - Make it stand out Heat map results illustrating findings from moderated first-click and usability research. https://images.squarespace-cdn.com/content/v1/524c175de4b09f24d104901b/1527856939414-P2JFPREHMZYMTDF0C400/5_app-before-and-after.jpg Information architecture and terminology initiatives at scale