15+ years at the intersection of people and information
I create clarity that products and teams need to thrive, with a track record for strategic business impact:
💡 Learning curves | How quickly can someone learn your product, find what they need, and get value?
💸 Conversion rates | How many people choose to try, purchase, upgrade, view, or use your offerings?
❤️ Brand perception | Do people like what they see and hear from you, and how do they trust you?
🧭 Customer journeys | How can you reduce friction and seize opportunity across touchpoints, on and off the happy path?